Humane Society Ad Campaign
The Details:
A heartfelt print ad campaign that spotlights the beautiful companionship a rescue pet is able to give.
Goal:
Write sincere copy that can match the already-made artwork.
My Role:
Copywriting.
Solution:
I took a blunt and honest approach to the copy. I turned what could have been flaws into fantastic stories of inspiration, courage, and love.
Art direction and graphics (ads): Santiago Gutierrez
Art direction and graphics (decals): Wing Jack Chu
