SleepData Print Ad

The Details:  
An eye-catching headline ending in a very relatable story that spotlights the true purpose of the product.

Goal: 
Make a health product, that at first glance is seemingly boring, into a memorable narrative that will make it stand out from competitors.

His Purchase: 
Designing and copywriting.

Solution:
A bold headline that brings attention to a surprisingly funny yet heart-tingling story. Beautifully giving life and importance to this sleep apnea product and accompanying it with simply subtle graphics.